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About Dibs Beauty
DIBS Beauty (short for Desert Island Beauty Status) is a modern clean beauty brand built around simplified, multi-use makeup designed for quick, effortless application. Founded by influencer Courtney Shields, the brand focuses on “foolproof” beauty routines using dual-ended sticks, cream formulas, and blendable textures that remove complexity from everyday makeup. Hero products like the Desert Island Duo (blush + bronzer stick), Status Stick highlighter, and GlowTour sticks are designed to be used on cheeks, lips, and eyes for fast application. The brand is positioned at the intersection of influencer-led beauty and prestige DTC cosmetics, with strong retail distribution through Ulta Beauty and a heavy social-first marketing strategy driven by creators and affiliates.
Past Campaigns
Busy beauty consumers (mostly millennial and Gen Z women) who want fast, multi-use, minimal-effort makeup routines with a natural glow finish.
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