Cosrx
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About Cosrx
COSRX is one of the most influential K-beauty skincare brands globally, known for ingredient-first formulations, accessible pricing, and products designed to solve real skin concerns. Founded in 2013, the brand name combines “Cosmetics + Rx”, reflecting its treatment-led positioning and focus on efficacy over excess. Its Instagram content is highly commerce-driven and educational, blending product tutorials, skin-barrier education, ingredient spotlights, creator seeding, UGC, and global campaign launches. COSRX has become especially iconic through viral hero products like Advanced Snail 96 Mucin Power Essence, acne patches, and low pH cleansers, which consistently rank among the most talked-about skincare products across TikTok, Amazon, and beauty communities. The brand continues to expand its prestige positioning through fashion partnerships, including Paris Fashion Week collaborations with Courrèges and wider global retail growth.
Past Campaigns
Women, skincare enthusiasts, K-beauty shoppers, acne-prone and sensitive-skin consumers, wellness audiences, and beauty-led social commerce shoppers.
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