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About Cirkul
Cirkul is a fast-growing hydration and functional beverage brand built around a customizable reusable water bottle system with flavor cartridges (“Sips”). The brand’s core proposition is turning plain water into a personalized beverage experience with 150+ flavors, including fruit, iced tea, coffee, sports hydration, and energy options—all with zero sugar and zero calories in many formulations. Cirkul has become one of the most visible social-first CPG success stories, driven by TikTok virality, creator-led product reviews, and strong DTC + retail expansion. The reusable bottle and dial-controlled flavor intensity make it especially compelling for health, fitness, family, and lifestyle audiences. The company has also expanded heavily into retail and is now available nationwide
Past Campaigns
Health-conscious consumers, families, fitness audiences, and lifestyle shoppers seeking convenient, customizable hydration and functional beverage opt
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