Charlotte Evans Russell
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About Charlotte Evans Russell
Charlotte Evans Russell, known as Charlotte’s Happy Home, is a lifestyle creator, home décor enthusiast, and budget friendly style expert based in Alabama. She shares her passion for creating beautiful welcoming spaces with a focus on accessible décor, DIY projects, and everyday family life. Charlotte’s content spans home organization, seasonal decorating, fashion, beauty, and thrifting, all delivered with her signature warmth, humor, and authenticity. What started as a creative outlet while renovating her historic farmhouse has grown into a full-fledged lifestyle brand, connecting with a community of followers who value practical tips, relatable parenting moments, and intentional living. She inspires her audience to celebrate life’s small joys while making homes feel comfortable, stylish and functional. Beyond Instagram, Charlotte curates shopping guides, product recommendations and seasonal inspiration, helping followers transform their spaces and routines without breaking the bank. Her approachable style and genuine personality make her a trusted voice in lifestyle and home content.
Past Campaigns
Amazon – Featured heavily in her Amazon storefront & product recommendations. Target – Regularly showcased in her LTK collections (fashion, home, seasonal). Walmart – Includes Walmart picks in her budget fashion & home posts. LTK (RewardStyle) – Platform for affiliate links across various brands she curates. Home décor brands on Amazon (e.g., Safavieh, Yaheetech, Kate and Laurel) — featured via links. Furniture & décor labels (e.g., Jaipur Living items) — shown in product shoppable posts. Bedroom & bedding brands (e.g., comforter sets from her Amazon picks). Small décor & accent pieces (e.g., faux plants, side tables linked via Amazon). Seasonal/holiday décor sellers — highlighted in festive LTK posts. Budget fashion retailers (various affordable brands featured in “My Outfits”
More creators in DIY and Home Decor
Like Charlotte Evans Russell? See similar creators in DIY and Home Decor: Raftyn Rignell, Paige Christensen, and Melani Heldt.
