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About Brooklinen
Brooklinen is a direct-to-consumer home essentials brand specializing in premium bedding, bath linens, and lifestyle home goods designed around comfort, simplicity, and accessible luxury. Founded in 2014 by and , the company launched with a mission to disrupt traditional bedding retail by offering hotel-quality sheets directly online at fair prices. Brooklinen quickly became one of the most recognizable DTC home brands through strong digital marketing, influencer partnerships, and viral “best sleep ever” positioning. The brand now offers sheets, duvets, pillows, towels, robes, and seasonal home collections, expanding into a full home comfort ecosystem while maintaining a strong e-commerce-first identity rooted in design, softness, and everyday luxury living
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