Beauty and Cosmetics

Brazil

Nottrebeca (real name Beca Oliveira) is a Brazilian social media creator known for her fast-growing presence across TikTok and Instagram, where she posts dance trends, lip-sync videos, lifestyle content, and personality-driven short-form entertainment. She rose to prominence after launching her TikTok in 2020, quickly gaining traction for her energetic on-camera presence, aesthetic visuals, and relatable Gen Z content style. Her content often features fashion-forward looks, casual lifestyle moments, and collaborations with friends and fellow creators, helping her build a highly engaged young audience. Born in Aracaju, Brazil, she represents a wave of Gen Z creators who transitioned from viral short-form content into broader influencer branding across multiple platforms, including YouTube and Instagram. Her online identity blends entertainment and lifestyle positioning, with a strong emphasis on visual appeal, trends, and personal expression rather than long-form storytelling or niche specialization. She has also participated in brand partnerships typical of TikTok creators in the beauty and lifestyle space, leveraging her audience reach for sponsored content and app promotions. Overall, Nottrebeca sits in the fast-moving Gen Z creator category, where growth is driven by viral trends, aesthetic consistency, and cross-platform visibility.

Albania

Ergi Bardhollari is an Albanian fashion and lifestyle model and social media influencer known for her visually driven Instagram presence centered around glamour fashion, swimwear, travel aesthetics, and brand collaborations. She first gained public attention through pageantry, competing in Miss Universe Albania 2017 at a young age, which helped establish her early credibility in the modeling and beauty space. She has since built a strong Instagram following through curated fashion shoots, lifestyle imagery, and luxury travel content, positioning herself within the European influencer and commercial modeling ecosystem. Her content frequently highlights outfit styling, high-end aesthetics, and aspirational lifestyle visuals, making her a strong fit for fashion-forward and beauty-focused brand campaigns. She has also been associated with Fashion Nova and other fashion retail collaborations, reinforcing her role as a commercial model and brand ambassador. Her audience is largely composed of young women interested in fashion inspiration, beauty trends, and aspirational lifestyle content with a European influencer aesthetic. Overall, she operates in the intersection of modeling, influencer marketing, and digital fashion branding, with a strong emphasis on visual storytelling and polished personal branding.

Los Angeles, CA, USA

Kirbie Johnson is a Los Angeles–based beauty journalist, on-camera host, and podcast creator known for bridging the gap between Hollywood, beauty industry reporting, and digital media storytelling. She began her career at POPSUGAR, where she spent nearly a decade producing and hosting high-performing beauty and entertainment video content, including celebrity interviews with major figures like Jennifer Aniston, Rihanna, Kim Kardashian, Ariana Grande, and Nicole Kidman. Over the course of her career, she has produced hundreds of beauty segments and built a reputation as a trusted voice in both editorial beauty coverage and entertainment reporting. She is also the co-host of the popular beauty podcast Gloss Angeles, where she and co-host Sara Tan break down beauty marketing, product innovation, and celebrity beauty trends in an educational yet conversational format. In addition to podcasting, Kirbie continues to work as an on-camera host, contributing to outlets like Allure, The Hollywood Reporter, and Glamour, while also producing digital-first content across Instagram, TikTok, and YouTube. Her content style is heavily rooted in beauty expertise, industry transparency, and pop culture analysis, often focusing on behind-the-scenes insights from Hollywood sets, red carpets, and product development cycles. She is widely recognized in the beauty journalism space for her credibility, access to industry insiders, and ability to translate complex beauty marketing into accessible commentary for consumers.

Dallas, TX, USA

Jaclyn O’Hanlon, is a Dallas-based fashion, beauty, and lifestyle creator best known for her highly shoppable Instagram content focused on affordable outfits, Amazon finds, and petite-friendly styling. She built her brand around relatable everyday fashion for women under 5’2”, blending try-on hauls, Target and Walmart styling, seasonal outfit inspiration, and budget-conscious wardrobe curation. Her content is structured heavily around commerce, with consistent affiliate linking through Amazon storefronts, LTK, and “shop my post” integrations, making her a strong performance-driven creator in the retail fashion space. Originally a former teacher, she transitioned into full-time content creation and blogging through her platform “Lilac & Lip Gloss,” which combines fashion, beauty, and lifestyle storytelling with a strong emphasis on accessibility and deal-driven shopping. Her aesthetic is soft, feminine, and practical—often centered on neutrals, lilac accents, and casual everyday wear. She also runs a blog featuring outfit breakdowns, seasonal trend edits, and curated retail collections from major mass-market brands. Her audience is primarily millennial women seeking realistic, affordable style inspiration, especially petite shoppers who want wearable outfits that translate easily into daily life. She has become a consistent presence in the Amazon/Target influencer ecosystem, with high frequency posting and strong conversion-oriented content.

Dallas, TX, USA

Neely Moldovan is a Dallas-based lifestyle, beauty, and motherhood creator best known as the voice behind the long-running blog It Starts With Coffee. She has built a multi-platform presence across Instagram and blogging, sharing relatable content centered on family life, home routines, beauty recommendations, wellness, and everyday lifestyle storytelling. With over a decade in the influencer space, she has evolved from early beauty blogging into a full-scale digital creator and talent manager working with other influencers. Her audience is primarily millennial women interested in motherhood, home inspiration, and realistic lifestyle content rather than curated perfection. Neely has collaborated with major consumer and lifestyle brands such as Target, CoverGirl, and Lexus, and is recognized for her strong brand storytelling ability and consistent long-form content voice. She currently lives in Dallas, Texas with her husband and two children, and continues to blend motherhood content with professional influencer strategy and management work.

Atlanta, GA, USA

I’m a fashion and lifestyle creator known for my bold, expressive style and creative approach to styling. I focus on transforming everyday pieces into standout looks, encouraging my audience to make the most of what they already own. As the creator of “Trial & Era,” I bring a unique perspective to fashion content blending outfit inspiration, travel, and real-life moments in a way that feels both relatable and visually engaging.

Liv Reese is a beauty and lifestyle creator known for her unfiltered, conversational approach to makeup, skincare, and everyday content. Based between New Jersey, Boston, and New York City, she has spent over five years building a digital presence centered around “get ready with me” videos, tutorials, and trend-driven beauty looks. Her content stands out for its casual tone and personality-led delivery, often blending humor, relatability, and real-time storytelling. Liv’s style is colorful, expressive, and accessible—appealing to audiences who value authenticity over perfection. As part of the new generation of beauty creators, she focuses on community-driven engagement and consistency rather than highly polished production, making her a strong fit for brands seeking organic integration and genuine audience connection.

New York, NY, USA

Zarah Kelleher is a New York–based content creator, model, and corporate professional who uniquely blends high-level tech sales with lifestyle-driven social media influence. By day, she works at Microsoft in a global strategic partnerships role focused on data and AI, while simultaneously building a personal brand across Instagram and TikTok. Her content centers on beauty, fashion, and “get ready with me” storytelling, often tied to her fast-paced lifestyle balancing corporate and creator worlds. This dual-identity positioning makes her highly relatable to young professionals navigating ambition and personal branding. Zarah represents a growing category of creators who merge career credibility with influencer culture, creating a differentiated and aspirational narrative.

Miami, FL, USA

Paola Alberdi is a fashion and lifestyle creator, entrepreneur, and the founder of the blog Blank Itinerary, where she built her brand around elevated, wearable style and refined everyday aesthetics. Originally from California, she transitioned from blogging into a full-scale digital business, leveraging Instagram to showcase curated outfits, travel, beauty, and motherhood content. Known for her polished, neutral-toned visual identity, Paola blends aspirational luxury with accessible styling, making her content both inspirational and practical. Over time, she has evolved into a full lifestyle brand—partnering with major fashion and beauty companies while maintaining a strong personal narrative centered on family and modern femininity. Her platform reflects consistency, taste, and long-term brand-building within the influencer space.

New York, NY, USA

Lisa Ramos is a New York–based model, media personality, and lifestyle creator who built her audience through a mix of television exposure and social-first content. Originally gaining recognition on America's Next Top Model and later appearing on MTV’s Guy Code, she transitioned into digital, where her Instagram blends fashion, travel, and aspirational lifestyle content, including elements of WAG life. Her feed leans into polished visuals—editorial-style shoots, travel, and social moments—while maintaining a personal, behind-the-scenes tone. With roots in modeling and entertainment, Lisa bridges traditional media credibility with modern influencer culture. Her content appeals to audiences interested in elevated city living, beauty, social lifestyle, and sports positioning her as a hybrid creator with both legacy exposure and ongoing digital relevance.

New York, NY, USA

Isabelle Graff is a U.S.-based lifestyle and beauty creator known for her candid, unfiltered approach to content across Instagram and TikTok. Rising through short-form video, she built an audience around “get ready with me” routines, personal storytelling, and day-in-the-life content that blends beauty, fashion, and nightlife culture. Her tone leans conversational and raw, often sharing real-life experiences, friendships, and personal growth moments, which has helped her resonate with a Gen Z audience. Isabelle’s content style sits between aspirational and relatable, making her appealing to brands looking to tap into authentic, personality-driven storytelling. With a growing social presence and viral video traction, she represents a new wave of creators driven by personality over polish.

Mesa, AZ, USA

Angelia “Angie” Layton is an American influencer, model, beauty entrepreneur, and former beauty pageant titleholder who has built a strong social presence rooted in lifestyle, family, and fashion content. She first gained public recognition through pageantry — winning Miss Utah Teen USA 2010, placing third runner‑up at Miss Teen USA, and later competing in Miss USA 2014 — and went on to appear on Survivor: Philippines. Today, she shares glimpses of her life as a wife, mom, and business owner of Angelia Cosmetics while engaging a loyal community with high‑engagement posts centered on beauty, motherhood, family life, and personal style

Los Angeles, CA, USA

Ashley Moore is an American model, actress, and digital creator known for her striking visual presence and fashion-forward content. Rising to prominence through her work on Model Squad, she has built a strong social media following driven by high-end editorial shoots, swimwear campaigns, and lifestyle imagery. Ashley has collaborated with major fashion brands including Calvin Klein, Guess, and Marc Jacobs, while also expanding into acting with roles in Popstar: Never Stop Never Stopping and Amazon’s I Know What You Did Last Summer. Her Instagram blends aspirational travel, beachwear, and behind-the-scenes modeling content, appealing to a global audience. With a polished yet effortless aesthetic, Ashley continues to position herself as a premium fashion and beauty influencer.

New York, NY, USA

Bethany Watson is a media personality, showrunner, and digital creator best known for her years as a co-host on "Elvis Duran and the Morning Show," based out of the legendary New York radio station Z100. In 2025, she was the showrunner and co-director of "The Trouble with Tessa," a horror series produced for Bloody Disgusting's Screambox streaming service, which introduced the public to her love of the horror genre. With a background in theater and broadcasting, she transitioned from traditional radio into digital storytelling, podcasting, lifestyle, and horror content. Bethany’s online presence blends humor, personal storytelling, wellness, and candid reflections on life, relationships, and career transitions. She currently co-hosts The Check-In Podcast with her partner, Dennis Cahlo, which explores relationship, lifestyle, and humorous topics with a conversational tone; she also co-hosted An Acquired Taste Podcast, which explored culture, trends, and everyday experiences for seven seasons and remains an Audioboom Original. Her content feels authentic and personality-driven, appealing to audiences who followed her radio career and continue to engage with her evolving creative pursuits across platforms.

New York, NY, USA

Cara Geswelli is a reality TV personality, lifestyle influencer, and entrepreneur best known for her role on MTV’s Siesta Key. Originally from New Jersey, she gained attention for her bold personality, luxury lifestyle, and evolving storylines on the show. Beyond television, Cara has built a growing digital presence centered around fashion, beauty, travel, and elevated everyday living. She co-founded a jewelry brand, The Same Circle, alongside her sister, blending her family’s background in the jewelry industry with modern influencer-driven design. Her content reflects a mix of aspirational aesthetics and behind-the-scenes glimpses into her social life, relationships, and business ventures. With a polished yet edgy tone, Cara appeals to audiences drawn to reality TV culture and upscale lifestyle content.

Texas, USA

Magen Reaves is a Texas-based lifestyle creator, entrepreneur, and fashion influencer who shares a mix of family life, faith, and everyday style inspiration. Known for her engaging reels and try-on content, she highlights wearable outfits, seasonal trends, and accessible fashion for busy moms. Her content often blends real-life moments — from sports mom life to family routines — with polished outfit styling and beauty touches. Magen also incorporates faith-driven messaging and personal storytelling, which adds emotional depth and relatability to her platform. As a multi-category creator, she bridges fashion, home, and lifestyle content, building a loyal audience that connects with her authenticity, humor, and consistent daily posting style

United States

Kate Bast is a lifestyle and fashion content creator known for her clean, elevated aesthetic and carefully curated visuals that blend travel, outfits, beauty, and daily life inspiration. Based in the United States, she shares style edits, beauty favorites, and chic outfit content that resonates with women seeking approachable yet aspirational looks. Kate’s content often features seasonal wardrobes, travel captures, and effortless lifestyle moments, creating a feel‑good, polished brand presence. Her visual style emphasizes clean lines, natural tones, and timeless looks — appealing to an audience that values refined curation over fleeting trends. Through thoughtful storytelling and consistent aesthetic messaging, Kate has built a community around accessible style and lifestyle inspiration that feels both elevated and relatable.

California, USA

Bella Branch DIY (Michele Baratta‑Detwiler) is a Southern California–based lifestyle creator and fashion influencer who’s carved out a niche by celebrating style, beauty, and confidence for women over 50. Her content combines practical outfit inspiration, beauty recommendations, and lifestyle tips tailored to a mature audience, emphasizing that great fashion and wellness are ageless. Michele champions both everyday looks and elevated pieces while blending approachable and aspirational styling. She also incorporates seasonal trend guides and shopping resources that her audience can immediately use, making her platform a go‑to for accessible midlife style advice. Her voice resonates with women seeking real‑world fashion solutions and confidence‑boosting content as they navigate life’s second acts.

Los Angeles, CA, USA

Mel Ordway (Melissa Ordway) is a Los Angeles-based actress, model, and lifestyle creator best known for her long-running role as Abby Newman on The Young and the Restless. With a career spanning television, film, and national brand campaigns, she brings a polished, media-trained presence to her digital platforms. Alongside her acting career, Mel shares family-focused content featuring her husband and two daughters, blending Hollywood lifestyle with relatable motherhood moments. Her content includes red carpet fashion, behind-the-scenes glimpses of the entertainment industry, and everyday family life. This combination of celebrity credibility and approachable storytelling positions her as a strong crossover creator between traditional media and modern influencer marketing.

Long Beach, NY, USA

Victoria Caputo is a lifestyle and personality-driven creator who rose to prominence as the daughter of Theresa Caputo on the hit TV series Long Island Medium. Based on Long Island, she has transitioned from reality TV into a relatable digital creator, sharing candid moments of motherhood, marriage, and everyday life. Her content blends family milestones, body positivity, and behind-the-scenes glimpses into her personal journey, resonating strongly with millennial women. Victoria’s authenticity and grounded personality have helped her maintain a loyal audience beyond television fame. Now a wife and mother, she continues to evolve her platform into a lifestyle hub centered on family, confidence, and real-life storytelling.

Nashville, TN, USA

Victoria Fuller is a reality TV personality turned lifestyle and fashion influencer who gained national recognition on The Bachelor and Bachelor in Paradise. Leveraging her television exposure, she has built a strong digital presence centered around beauty, fashion, and aspirational lifestyle content. Her Instagram showcases a mix of polished editorial-style shoots, travel moments, and candid personal updates, creating a balance between glam and relatability. Based in Nashville, she also co-hosts the Uncensored Saints podcast, where she shares insights on relationships, faith, and personal growth. With a highly engaged audience and a focus on luxury yet accessible style, Victoria has become a valuable partner for fashion, beauty, and lifestyle brands targeting modern, trend-conscious women.

Raleigh, NC, USA

Anna Daly is a Raleigh-based fashion and beauty creator focused on classic, wearable style for women over 40. Known as a “boy mom” of four, she shares polished everyday outfits, wardrobe staples, skincare routines, and healthy living content designed for a mature audience seeking timeless looks rather than fast trends. Her feed features neutral color palettes, tailored silhouettes, and practical styling tips that translate easily from casual to workwear. Anna’s content emphasizes confidence, body positivity, and aging with style, positioning her as a go-to resource for midlife fashion inspiration. Through try-ons, LTK outfit links, and beauty recommendations, she delivers accessible shopping guidance while maintaining a refined aesthetic that appeals to women looking for elevated, classic wardrobe solutions Women 35–55 • Style over 40 • U.S. based • Classic wardrobe shoppers

Nashville, TN, USA

Kelsey Byron is a Nashville‑based fashion and lifestyle creator celebrated for her relatable style, body‑positive messaging, and everyday life content. She founded Kelclight as a creative outlet and blog in 2017 while working in digital marketing, and has since grown her platform into a vibrant community of over 1.4 million followers on Instagram. Kelsey shares outfit inspiration, beauty tips, home moments with her husband and pup, and candid reflections on confidence and self‑love. Her content centers on making fashion accessible and empowering followers to embrace their own style and body with authenticity. Through thoughtful curation and a warm presence, she has become a trusted voice in mid‑size fashion and lifestyle storytelling.

Dallas, TX, USA

Nita, known as Next With Nita, is a Dallas-based lifestyle influencer blending beauty, fashion, and real-life motherhood with an energetic, unfiltered voice. Originally launching her blog while in law school, she has evolved into a full-time creator building a multi-platform brand rooted in relatability, humor, and everyday experiences. Her content spans family life, relationships, pregnancy journeys, and accessible fashion finds, often paired with deal-driven shopping content and product recommendations. With a strong Southern tone and authentic storytelling style, Nita connects deeply with her audience through candid conversations and lifestyle transparency. Backed by a loyal following of over 450K, she continues to expand her influence through blog content, affiliate platforms, and brand collaborations across beauty, wellness, and home categories.