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About TJ Lee (Cup Of TJ)

TJ is a lifestyle and fashion creator known online as @cupoftj, where she shares everyday style inspiration, beauty routines, travel diaries, and personal life content. Her feed blends casual outfit looks, seasonal fashion trends, shopping guides, and relatable lifestyle posts that resonate with a broad audience of style‑minded followers. Beyond fashion, TJ also highlights beauty favorites, travel outfits, and capsule wardrobe ideas, helping her community discover new brands and styling tips for everyday wear. She often curates shoppable links and product recommendations that guide followers to specific items she wears or uses, blending editorial‑style content with practical shopping advice. Her presence bridges fashion, beauty, and lifestyle inspiration in a way that feels accessible and grounded in real‑life wearability.

Past Campaigns

Nordstrom – fashion & seasonal trends Revolve – apparel & accessories Zara – everyday fashion pieces H&M – trending fashion Madewell – classic wardrobe staples Female, ages ~18–35, interested in fashion & outfit inspiration, beauty trends, travel outfits, and shopping guides. Nike – athleisure and shoes Birkenstock – footwear frequently featured Amazon Fashion – affordable fashion finds