Stila
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About Stila
Stila Cosmetics is an American beauty brand known for its artistry-driven, easy-to-use makeup designed to bridge professional runway looks with everyday wear. Founded in 1994 by celebrity makeup artist Jeanine Lobell, the brand became a 1990s and 2000s cult favorite for its innovative, multi-use products and signature “effortless artistry” aesthetic. The name “Stila” comes from the word stil, meaning “style,” reflecting the brand’s focus on individuality and self-expression in makeup. The brand is especially known for its high-performance eye products, including its iconic liquid liners and shimmer-glow eyeshadows, which helped establish its reputation among makeup artists and beauty enthusiasts worldwide. Stila positions itself around creativity, versatility, and approachable glam—offering products that are designed to be playful, functional, and easy to use for both professionals and everyday consumers. Over time, Stila has remained a recognizable name in prestige beauty, with a strong presence in eye makeup, complexion-enhancing products, and hybrid color cosmetics that emphasize multi-use application and long-wear performance.
Past Campaigns
Primarily women ages 18–45, especially beauty consumers interested in: Everyday makeup users Makeup enthusiasts & artists Prestige beauty shoppers (Sephora/Ulta audience) Millennials who grew up with 2000s beauty brands Skincare + makeup hybrid consumers
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