Scheana Shay
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About Scheana Shay
Scheana Shay is a reality TV personality, entrepreneur, and digital creator best known for her long-running role on the Bravo series Vanderpump Rules. Over the past decade she has built a large social media presence where she shares a mix of celebrity lifestyle, motherhood, beauty routines, fashion looks, and behind-the-scenes glimpses of her life in Los Angeles. Her Instagram frequently features brand partnerships, glam fashion moments, and updates about her family, including her daughter Summer Moon. In addition to social media, Scheana hosts the podcast Scheananigans with Scheana Shay, where she discusses pop culture, reality TV, and personal experiences. She has also launched several business ventures and collaborations, including beauty products and fashion collections, expanding her influence beyond television into lifestyle entrepreneurship.
Past Campaigns
ME Cosmetics – served as brand ambassador for the beauty brand’s scalp foundation products SHEIN – collaborated on the SHEIN x Scheana fashion collection in 2025 Steve Madden – footwear brand featured in collaborations and promotions Smirnoff – beverage brand partnership appearances e.l.f. Cosmetics – beauty brand endorsements and social promotions Dove – personal care campaigns Shark Beauty – hair styling product promotions Chili’s Grill & Bar – commercial partnership promoting menu items and campaigns
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