MAED
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About MAED
MAED Beauty is a clean, ritual-driven lip care and color brand founded in 2024 by actress, model, and entrepreneur Denise Vasi, who serves as CEO and founder. The brand is built around the idea of “care before color,” focusing on the health, hydration, and long-term integrity of the lip barrier while still delivering high-performance, luxury color payoff. MAED blends skincare and makeup through a curated system that includes exfoliation, hydration, treatment, and pigment designed to be used as a daily beauty ritual. The brand was born from Denise’s experience in entertainment and beauty, where she noticed a gap between aesthetic lip products and true lip health solutions. Headquartered in Los Angeles, MAED positions itself at the intersection of clean beauty, self-care, and expressive luxury, empowering users to treat lip care as an intentional daily ritual rather than just a cosmetic step.
Past Campaigns
Primarily women interested in clean beauty, skincare-driven makeup, luxury self-care rituals, and elevated everyday beauty routines that combine wellness with aesthetic expression.
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