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About Ilana Wiles

Ilana Wiles is a veteran creator and parenting influencer based in New York City. She first gained fame through her award-winning blog Mommy Shorts and multiple Instagram accounts, where she shares candid, funny, and heartfelt content about parenting, family life, and everyday moments in NYC. Ilana is the author of The Mommy Shorts Guide to Remarkably Average Parenting and runs the popular meme account @averageparentproblems, attracting hundreds of thousands of followers. She also curates gift guides, honest product recommendations, and lifestyle content that resonates with other parents and families. Her storytelling blends relatability with humor and real-life moments, making her a trusted voice in the family content space.

Past Campaigns

Primarily female parents aged ~25-34, interested in family lifestyle, parenting, shopping & relatable mom content. Emily Shalant (shop link) Beats (via LTK) Afrin Ring Gift Guide Blue Apron (promo code ILANA) Groupon (promo code ILANA25) Beauty Pie Glam Edit Natural Cycles App