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About Erin Elizabeth Qualley

Erin Elizabeth is the creator behind Wink and a Twirl, a fashion and lifestyle blog she launched in 2014. Her content combines everyday fashion, beauty, fitness, travel, and family life, with a personal and relatable approach. A former fourth-grade teacher with a master’s degree in elementary education, Erin transitioned into full-time blogging and shares experiences from motherhood, family routines, and lifestyle discoveries. She has also documented her family’s journey through infertility, IVF, and surrogacy, bringing a personal storytelling element to her content. Her blog features outfit roundups, shopping recommendations, travel guides, and home and family content, making her a potential partner for consumer brands seeking approachable lifestyle storytelling.

Past Campaigns

Best for fashion, beauty, family, parenting, fitness, travel, food, and lifestyle campaigns, especially outfit inspiration, family-friendly product recommendations, everyday routines, and relatable personal storytelling. Revolve – Published multiple outfit roundups featuring Revolve clothing, including seasonal styling and fashion recommendations for her audience. Shopbop – Featured Shopbop in a style-event post, showcasing fashion finds and retailer offerings. Her blog labels the featured looks as provided by Shopbop. Instacart – Featured in a family-oriented Instagram post marked as a partnership, connecting the service with everyday household and family routines. Kize Concepts – Featured the brand’s lunchbox in family-focused content, highlighting a practical product for children’s meals and everyday routines. Nello – Promoted Nello’s beverage product in lifestyle content, positioning it as a convenient option for busy days and motherhood routines.