Dr. Scott Hachey
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About Dr. Scott Hachey
Scott Hachey is a marketing researcher, educator and thought leader specialising in artificial intelligence, consumer behavior, influencer marketing and digital strategy. As an Assistant Professor of Marketing at California State University, Fullerton, he combines academic research with practical insights to help brands understand how technology is transforming consumer engagement and business growth. His work explores the evolving relationship between AI, creators, sales management, customer experience, and digital commerce, making him a sought-after voice on the future of marketing. Scott regularly contributes research on emerging trends that shape how organizations connect with audiences in an increasingly digital world. His expertise provides valuable perspective for brands, agencies, and creator economy professionals seeking data-driven strategies and measurable marketing outcomes
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Current Role: Assistant Professor of Marketing at California State University, Fullerton. Previous Education: Ph.D. in Marketing from the University of Hawaiʻi at Mānoa. Areas of Expertise AI-driven marketing strategy Influencer marketing effectiveness Consumer psychology Sales performance and sales management Customer experience design Marketing analytics Digital transformation in marketing
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