Devin Williams (InTheLab)
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About Devin Williams (InTheLab)
Devin Williams is the founder of In The Lab, one of the world's most recognized basketball training and media brands. Combining elite player development with cinematic storytelling, he revolutionized basketball content through his viral TEN000HOURS YouTube series. A former collegiate player, Devin transformed a college filmmaking assignment into a global basketball movement, inspiring millions of athletes with innovative drills, skill development, and motivational content. Today, In The Lab produces training programs, apparel, equipment, and digital media while working with NBA players, youth athletes, and coaches around the world. Devin continues to bridge basketball, education, and entrepreneurship by creating products and content that help players improve their game on and off the court.
Past Campaigns
Basketball players, coaches, trainers, and sports fans aged 13–35 interested in player development, skill training, performance, and basketball culture. Wilson Basketball Equalizer NBA Ballislife Academy of Art University Fresno State Athletics Hashtag Sports Kyrie Irving
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