Abby Howard
Contact
Want to work with this creator?
Save creators with a free account · unlock contact info with Pro
Create a free accountAlready have an account? Sign in
Open to
About Abby Howard
Abby Elizabeth Howard is a family lifestyle, motherhood, and digital storytelling creator best known as one half of the “Matt & Abby” duo, one of the largest family content brands on social media. She first rose to prominence sharing relatable college-life content, marriage moments, and early parenting experiences with her husband, Matt Howard. Over time, her platform evolved into a highly influential family media brand spanning TikTok, Instagram, YouTube, and podcasting. Today, Abby’s content focuses on motherhood, pregnancy journeys, family travel, marriage dynamics, and day-to-day life with her children. Her storytelling style is conversational and highly personal, often blending humor, vulnerability, and real-time family updates. Alongside content creation, she co-hosts the Unplanned Podcast, where she discusses parenting, relationships, and the realities of growing a public family life. Her audience is deeply engaged with her openness around motherhood challenges, postpartum experiences, and navigating fame while raising young children. Abby has become a central figure in modern “family vlogging culture,” shaping trends in parenting content across short-form platforms.
Past Campaigns
Young mothers, families, and millennial women interested in parenting, marriage, pregnancy journeys, and relatable family lifestyle storytelling. Amazon Target SKIMS Pampers Momcozy HelloFresh Neutrogena Walmart
More creators in Motherhood
Like Abby Howard? See similar creators in Motherhood: Payton Bogart Sherman, Paige Christensen, and Julie Rose Allen.
